About The Diploma
This diploma is designed to help you understand the full digital marketing ecosystem,
from strategy and content creation to advertising and analytics.
You will gain both theoretical knowledge and practical skills that can help you work in marketing or start freelancing.
What You Will Learn
- Build marketing strategies.
- Create effective content.
- Run social media campaigns.
- Launch advertising campaigns.
- Understand SEO and search marketing.
- Build websites and e-commerce stores.
Diploma Curriculum
Module 1
Marketing Fundamentals
Introduction to Digital Marketing
Digital Marketing Channels Overview
Traditional vs Digital Marketing
Understanding the Customer Journey
Market Research
Competitor Analysis
Customer Persona Development
Target Audience Identification
Marketing Funnel
Buyer Journey Stages (Awareness, Consideration, Conversion)
Brand Positioning
Value Proposition
Unique Selling Proposition (USP)
Basics of Marketing Strategy
Introduction to Marketing Analytics
Key Marketing Metrics and KPIs
Module 2
Content Marketing
Introduction to Content Marketing
Content Strategy
Content Planning
Content Distribution
Content Calendar Creation
Understanding Different Content Formats
Blog Content Creation
Social Media Content Creation
Video Content Basics
Content for Brand Awareness
Content for Lead Generation
Content Performance Measurement
Repurposing Content Across Platforms
Module 3
Copywriting
Introduction to Copywriting
Writing for Social Media
Writing Ad Copy
Writing High-Converting Content
Understanding Customer Psychology in Copywriting
Writing Headlines That Grab Attention
Writing Effective Calls to Action (CTA)
Storytelling in Marketing
Copywriting for Landing Pages
Copywriting for Email Campaigns
Editing and Improving Marketing Copy
Module 4
Social Media Marketing
Introduction to Social Media Marketing
Social Media Strategy
Understanding Platform Differences
Content Planning for Social Media
Community Management
Social Media Engagement Techniques
Hashtag Strategy
Social Media Growth Strategies
Performance Analysis
Understanding Social Media Insights
Reporting and Optimization
Module 5
Media Buying
Introduction to Paid Advertising
Campaign Structure and Objectives
Audience Targeting Strategies
Budgeting and Bid Strategies
Advertising Platforms:
Facebook Ads
LinkedIn Ads
Snapchat Ads
X Ads
TikTok Ads
Additional Topics:
Ad Creative Best Practices
A/B Testing in Advertising
Campaign Optimization
Retargeting Strategies
Scaling Successful Campaigns
Module 6
Search Marketing
Introduction to Search Engine Optimization
How Search Engines Work
Keyword Research
Search Intent Understanding
On-Page SEO
Technical SEO Basics
Website Structure for SEO
Internal Linking Strategies
SEO Content Optimization
Google Ads
Understanding Quality Score
Campaign Structure in Google Ads
Module 7
Email Marketing
Introduction to Email Marketing
Email Marketing Strategy
Building Email Lists
Lead Magnets and List Growth Strategies
Email Campaign Planning
Campaign Management
Writing Effective Email Copy
Email Design and Layout Basics
Email Segmentation
Email Marketing Automation
Automation Basics
Measuring Email Campaign Performance
Module 8
Website Basics
How Websites Work
Understanding Domains and Hosting
Website Structure and Navigation
Introduction to WordPress
Building Your Own Website
Choosing Website Themes and Templates
Creating Website Pages (Home, About, Contact)
Website Content Structure
Landing Pages Fundamentals
Landing Page Design for Conversions
Call-to-Action (CTA) Optimization
Website Performance Basics
Module 9
E-commerce Tour
Introduction to E-Commerce
How Online Stores Work
Understanding the Customer Journey in E-Commerce
Types of E-Commerce Business Models
Product Pages and Conversion Elements
E-Commerce Marketing Basics
Introduction to Shopify
Introduction to WooCommerce
Payment Gateways Basics
Order Management Basics
Increasing Conversion Rates in Online Stores
Module 10
Design for social media (Canva)
Introduction to Canva Interface
Understanding Design Tools in Canva
Creating Social Media Designs
Designing Instagram Posts and Stories
Creating Carousel Posts
Using Templates Professionally
Customizing Templates for Your Brand
Working with Colors and Typography
Designing Marketing Creatives
Creating Ad Designs for Social Media
Exporting Designs for Different Platforms
Module 11
AI in Digital Marketing
Introduction to Artificial Intelligence in Marketing
Using ChatGPT for Content Creation
AI for Content Ideas and Research
Using Artificial Intelligence in Advertising
AI Tools for Marketers
AI for Marketing Automation
Using AI for Social Media Content Creation
Using AI for Copywriting and Ad Creatives
AI for Marketing Data Analysis
Best Practices for Using AI in Marketing
Module 12
Freelancing in Digital Marketing
Introduction to Freelancing in Digital Marketing
Building a Professional Marketing Portfolio
Showcasing Your Work and Case Studies
How to Get Your First Client
Writing Winning Proposals
Pricing Digital Marketing Services
Communicating with Clients and Managing Projects
Managing Client Expectations
Delivering Projects Professionally
Building Long-Term Client Relationships
Who Is This Diploma For
✔ Beginners who want to start a career in digital marketing
✔ Students looking for practical digital skills
✔ Entrepreneurs who want to grow their businesses online
✔ Professionals who want to upgrade their marketing skills
✔ Anyone interested in freelancing in digital marketing
What You Will Be Able to Do
- Build complete digital marketing strategies for businesses.
- Create professional content strategies and social media plans.
- Write high converting marketing and advertising copy.
- Design social media posts and marketing creatives using Canva.
- Launch and manage advertising campaigns on Facebook, Instagram, LinkedIn, and TikTok.
- Run search marketing campaigns using Google Ad.
- Optimize websites for Search Engine Optimization.
- Build simple marketing websites and landing pages using WordPress.
- Create and manage email marketing campaigns.
- Use AI tools like ChatGPT to speed up content creation and marketing tasks.
- Analyze marketing performance and improve campaigns based on data.
- Start freelancing and get your first digital marketing client.
What makes this program different
Practical training with real marketing tools.
Step by step explanation of digital marketing concepts.
Learn both strategy and execution.
Hands on experience with advertising platforms.
Real-world marketing examples and case studies.
Career Opportunities After This Diploma
After completing this diploma, you can pursue multiple career paths in digital marketing, including:
✔ Digital Marketing Specialist
✔ Social Media Manager
✔ Content Marketing Specialist
✔ Media Buyer (Paid Ads Specialist)
✔ SEO Specialist
✔ Email Marketing Specialist
✔ E-commerce Marketing Manager
✔ Marketing Strategist
✔ Freelance Digital Marketer
About the Instructor
Founder & Managing Director
Abdallah Elish
Digital Marketing Expert | 11+ Years of Experience
Offline Marketing And Business Development
Abdallah Elish is a digital marketing expert with over 11 years of experience managing high performing campaigns for local and international brands across industries including FMCG, healthcare, e-commerce, fashion, and advertising.
He is the founder of a fashion brand, an advertising agency, and a marketing consultancy, helping businesses build strong brands and achieve measurable growth through strategic digital marketing.
Abdallah is also the author of The Good Marketer Doesn’t Care, where he shares practical insights on modern marketing and brand growth.
His expertise includes performance marketing, content strategy, social media marketing, SEO, paid advertising (Google & Meta), marketing automation, and conversion optimization across the MENA and GCC markets.
He holds professional certifications from Google and Meta and focuses on sharing real world marketing experience, practical insights, and industry proven strategies with his students.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Instructor Highlights
11+ Years in Digital Marketing
Multiple Industries: FMCG, F&B, Healthcare, Fitness, E-commerce, Advertising agencies.
Founder: Fashion Brand, Advertising Agency & Marketing Consultancy
Author: The Good Marketer Doesn’t Care
What You Will Get
- Digital Marketing Diploma Certificate from the Academy
- Training Certificate from the lency Advertising Agency
- 3 Month Practicl internship at the advertising agency
- Exclusive Student Discount on the Book (The Good Marketer Doesn’t Care).
Our Happy Students Feedback
Program Duration
3 Months Practical Training
Choose the schedule that fits you best.
Weekday Schedule (Online)
Total: 21 Sessions + Final Project Session
Session Duration: 3 Hours
Option 1
27 April 2026
Monday & Wednesday
7:00 PM – 10:00 PM
Option 2
26 April 2026
Sunday & Tuesday
7:00 PM – 10:00 PM
Weekend Schedule (Offline)
Friday Intensive
1 May 2026
Total: 11 Sessions + Final Project,
Session Duration: 6 Hours
Friday
10:00 AM – 4:00 PM
All lectures are recorded and available for you to revisit anytime.
Each lecture includes a presentation for explanation, along with additional presentations for the practical part, clearly demonstrating everything step by step.
There is also a final project at the end of the diploma, which serves as a comprehensive application of all the topics covered throughout the program.